14

Nov

Social Marketing: Pinterest v Instagram

Leading businesses on social media manage an active presence across multiple platforms. For those looking to catch up to the big players, you probably already have a stronghold on Facebook and Twitter, and are debating whether or not to launch on Pinterest or Instagram, the leading photo-sharing social media platforms. Content marketers are quickly learning that users respond strongly to visuals, which is just one reason why these two photo based platforms are on fire. But which one is right for your brand or business?

At the core of each platform is a different philosophy. Pinterest is all about posting ready to be admired images, while Instagram and its filters encourage the user to creatively manipulate any picture before posting. In effect, Pinterest is an art gallery where each visitor is a curator; on Instagram user is the artist. Brands that don’t have the resources to create visually stunning content can do best by crowdsourcing content on Instagram. However if your ultimate goal is related to traffic or sales, Pinterest is amazing for driving traffic to brand sites, and increasing conversion rates.

Even though Instagram just launched web profiles the platform originated as a mobile beast, so to make a mark you must keep that in mind. Most companies still insist on giving staff Blackberries, but your social media manager absolutely must have access to an Iphone or Android for superior image quality and seamless sharing. If they don’t use one of those devices personally, an investment should be made in a corporate one. Pinterest, on the other hand, lets a department have more control over the content, from its development to the time it goes live online.

You can toss over the facts as much as you want before diving in, but as any digital marketer knows, success requires the ability to react on short notice to stay on top of the constantly innovating field.

Experien Marketing Services ranked Pinterest the world’s third most visited social network, and Instagram number 11. Last year Pinterest was number 188, Instagram number 609.

Malikah Kelly is an e-commerce and digital communications pro and Digital Girls Club contributer currently based in Milan, Italy.

17

May

What to Expect from Pinterest’s New Funding

                  

Social media darling and rapidly expanding platform just secured a cool $100 million from Japan based financiaers, Rakuten. The company is known for their pioneering efforts in social commerce, and the new funding “allow Pinterest to continue improving its service and expanding its community globally .”

But what could this really mean for the platform? Here are my best guesses, stay tuned in the next few months to see if any of these was right on the money.

 

Read More

11

Feb

Social Media Week 2012 - Real Time Infographics
…And if you’re going to Social Media Week NYC, be sure to come to our event, Web Chix Connected, on Friday Feb. 17th at Hyper Island.

Social Media Week 2012 - Real Time Infographics

…And if you’re going to Social Media Week NYC, be sure to come to our event, Web Chix Connected, on Friday Feb. 17th at Hyper Island.

04

Feb


Digital Girls Club organizes Web Chix Connected: a panel discussion and screening of the documentary film Connected — an autobiography about love, death and technology — described by The New York Times as ‘’examining everything from the big bang to Twitter…. a cinematic clickstream… touching.’’ Joining the post screening panel discussion are She Says U.S.Girls in Tech NY, FAB NY alongside Sandra Ordonez  (Joomla) and Amy Vernon who was recognized by Mashable and The Huffington Post as a social media maven to follow. The panel discussion focusing on fostering collaborations and empowerment will be held at Hyper Island. Hyper Island offers world-leading life-long learning experiences for creative professionals and talents all around the world with campuses in Karlskrona, Stockholm and Manchester in addition to office presence in New York and London.


More info here.

Want to help capture #SMW12? Social Media Week NY is looking for committed bloggers! Email newyork@socialmediaweek.org for more info.

Want to help capture #SMW12? Social Media Week NY is looking for committed bloggers! Email newyork@socialmediaweek.org for more info.

02

Feb

What Makes A Good Tweet?

(Source: ogilvylabs)

30

Jan

Bet you didn’t know…

That 6 Instagram photos are posted on Facebook every second.

(photos by yours truly)

(Source: venturebeat.com)